CUSTOMER FRICTION

The term “customer friction” covers all those activities of yours that slow down or complicate the processing of your orders.

In the context of your fraud prevention, this means the activities that your fraud managers undertake to manually check suspicious orders and verify your customer if necessary. Furthermore, measures taken during the checkout process – such as the 3-D Secure procedure – also influence customer friction. Protect your business from fraud with minimal customer friction: https://riskident.com/en/whats-fraud/

Kundenfriktion
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